大樹(shù)底下好乘涼：蘋(píng)果催生的商機(jī)
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史蒂夫?喬布斯的啟示 ????謝謝你，史蒂夫?喬布斯。 ????不少小企業(yè)主至少得對(duì)這位上周剛剛從蘋(píng)果首席執(zhí)行官（CEO）寶座上引退的聯(lián)合創(chuàng)始人道聲謝。 ????喬布斯熱衷冒險(xiǎn)；大學(xué)中途退學(xué)；1985年曾經(jīng)被迫離開(kāi)蘋(píng)果公司，直到1997年才重返蘋(píng)果，把他當(dāng)時(shí)看上去瘋狂的iPod創(chuàng)意帶給他的同伴，為尚在萌芽中的創(chuàng)業(yè)者們點(diǎn)燃了激情。 ????如果不是依托iPhone、iPad、iPod和Mac，一些小企業(yè)可能根本沒(méi)有機(jī)會(huì)與世人見(jiàn)面，而它們生產(chǎn)的產(chǎn)品涵蓋了從服裝到有聲書(shū)籍出版。 ????很多小型企業(yè)為了與位于加利福尼亞州庫(kù)比帝諾的蘋(píng)果公司同步，學(xué)會(huì)了快速推出產(chǎn)品，以適應(yīng)蘋(píng)果新產(chǎn)品的發(fā)布速度。“現(xiàn)代沒(méi)有其他任何一家公司能夠像蘋(píng)果這樣，始終緊跟科技發(fā)展的腳步，迅速推出最新產(chǎn)品，”《達(dá)蒙?布朗的iPad簡(jiǎn)易指南》（Damon Brown's Simple Guide to the iPad）和《iPod傻瓜口袋指南》（The Pocket Idiot's Guide to the iPod）（Alpha Books 2005年出版）的作者達(dá)蒙?布朗如是說(shuō)。 ????布朗說(shuō)道：“蘋(píng)果是游戲規(guī)則的制定者。小型企業(yè)必須比以往快得多的速度跟上。它們必須傾聽(tīng)，因?yàn)閮A聽(tīng)的結(jié)果要么會(huì)摧毀一個(gè)新興市場(chǎng)，要么將創(chuàng)造一個(gè)全新的新興市場(chǎng)。” |
Steve Jobs inspired ????Steve Jobs, thanks. ????That's at least what some small business owners have to say to the Apple co-founder who stepped down from his position as CEO last week. ????The risk-taker and college dropout, who resigned from Apple in 1985 only to return in 1997 and sell his colleagues on a then-crazy idea called the iPod, has put fire into the bellies of budding entrepreneurs. ????From an apparel company to an audio-book creator, some small businesses would not be around if not for their tight connections to the iPhone, iPad, iPod and Mac products. ????To sync up with Cupertino, Calif.-based Apple, small businesses have learned to roll out products quickly, to keep up with the rapid speed that new versions of Apple products are released. "No other company, in our modern age, has moved things, as far as technology goes, so quickly," said Damon Brown, author of "Damon Brown's Simple Guide to the iPad" and "The Pocket Idiot's Guide to the iPod" (Alpha Books, 2005), ????"It's a game changer. Small businesses have to move much faster than they used to. They have to listen. That could totally destroy, or totally create, a new market," said Brown. |
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蘋(píng)果設(shè)備專(zhuān)用保護(hù)膜 公司名稱(chēng)：BodyGuardz 所在地：猶他州，布拉夫代爾 網(wǎng)站：bodyguardz.com ????BodyGuardz公司自2002年以來(lái)就為各種手持設(shè)備、智能手機(jī)、媒體播放器、平板電腦和筆記本設(shè)計(jì)保護(hù)膜，產(chǎn)品全部美國(guó)制造。2004年，該公司推出其首款蘋(píng)果專(zhuān)用產(chǎn)品：一款iPod保護(hù)膜。 ????“在我看來(lái)，是蘋(píng)果生態(tài)系統(tǒng)推動(dòng)了這個(gè)行業(yè)，”公司CEO Kirk Feller說(shuō)，“現(xiàn)在我們是‘入時(shí)’的，有一批忠實(shí)的追隨者，而且我們熱愛(ài)蘋(píng)果用戶。我深信，蘋(píng)果公司牢牢把持著這個(gè)行業(yè)，特別是手機(jī)業(yè)。” ????iPhone推出期間，BodyGuardz較上一季度的銷(xiāo)售增長(zhǎng)率平均為34%。 ????18個(gè)月前，蘋(píng)果增加了防刮屏幕，從而使用戶減少了對(duì)保護(hù)膜的需要。作為回應(yīng)，F(xiàn)eller推出了防炫光屏幕保護(hù)膜。每次蘋(píng)果新產(chǎn)品發(fā)布之時(shí)，BodyGuardz的員工與其他所有人一樣翹首以待（蘋(píng)果歷來(lái)對(duì)即將發(fā)布的詳細(xì)信息守口如瓶）。一旦產(chǎn)品上市，保護(hù)膜就可以投入設(shè)計(jì)制造——但絕對(duì)沒(méi)法搶在發(fā)布之前。 ????“事實(shí)上，我們可以在24小時(shí)之內(nèi)創(chuàng)造出產(chǎn)品。只要我們拿到那款設(shè)備，只需4個(gè)小時(shí)我們就可以制造出來(lái)，然后投入生產(chǎn)，”Feller說(shuō)，“如果非得發(fā)往中國(guó)生產(chǎn)，那就得等上30天，我想你了解這種情況。” |
Making a case or two Company: BodyGuardz Location: Bluffdale, Utah Website: bodyguardz.com ????Since 2002 BodyGuardz has designed cases for handhelds, smart phones, media players, tablets and notebooks. All are made in the United States. In 2004, it rolled out its first Apple-specific product: an iPod case. ????"The Apple ecosystem, in my mind, drives this industry," said CEO Kirk Feller. "Now that we are 'in,' there's a loyal following and we love Apple users. I really believe that Apple has a tight hold on the industry, especially for cell phones." ????During iPhone launches, BodyGuardz has experienced an average of 34 percent growth in sales over the previous quarter. ????Eighteen months ago, when Apple added scratch-resistant screens, thereby lessening the need for a protective case, Feller responded by offering anti-glare screens. On the days new Apple products are released, BodyGuardz employees stand in line with everyone else. (Apple has historically kept a tight lid on details about upcoming releases.) Once the product is in hand, a case can be made -- but never before. ????"We can actually create our products in less than 24 hours. As soon as we have that device, it takes us four hours to make it and then we get into production," said Feller. "If you have to send it off to China and wait 30 days, well, you know how that works." |
