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TouchPad復產:惠普賠錢安撫供應商

TouchPad復產:惠普賠錢安撫供應商

Philip Elmer-DeWitt 2011-09-02
惠普生產最后一批TouchPad的目的絕對不是為了增加市場供應。

TouchPad

????惠普(Hewlett-Packard's)周一在博客The Next Bench上宣布將繼續生產一批TouchPad。從這份聲明,你能聽出弦外之音嗎?

????盡管此前曾宣布將停止生產webOS硬件設備,但是我們已經決定生產最后一批TouchPad以滿足需求。我們不清楚這些設備上市的確切時間或者我們能夠提供的確切數量,我們也不能承諾滿足所有需求。我們唯一確定的是,要購買這批設備至少還需要等待幾個星期。

????沒錯。玄妙之處就在開頭一句話。惠普管理層最近犯了一些非常嚴重的錯誤,但還不至于虧本銷售產品,而目的只是為了“滿足市場需求”。

????雖然這是一款被拋棄的產品,但是當其價格由原來的499美元狂跌到99美元,還是有充分的理由促使我們去購買的——盡管作為已經擁有蘋果iPad的人,我想不出什么好理由。

????對于惠普恢復生產新款TouchPad并以如此低價出售的行為,我能認同的唯一原因是來自臺北的《電子時報》(Digitimes)周二的報道。

????惠普宣布停止生產TouchPad,最為驚訝的當數上游供應商,據《電子時報》通過消息渠道獲悉,他們因此突然面臨零部件庫存過大的問題。

????消息人士指出,這些上游供應商的庫存級別足夠生產約10萬臺7英寸TouchPad,這批產品原本定于第三季度末開始生產,但是惠普突然改變策略,完全打亂了他們的計劃。

????解決方案:將這些零部件投入工廠生產以修復與亞洲供應商的關系。之后在對外宣稱,這樣做完全是從顧客利益出發,從而為自己樹立正面形象。

????翻譯:秋閑

????Can you spot the dissemblance in the announcement posted Monday on Hewlett-Packard's (HPQ) The Next Bench blog?

????Despite announcing an end to manufacturing webOS hardware, we have decided to produce one last run of TouchPads to meet unfulfilled demand. We don't know exactly when these units will be available or how many we'll get, and we can't promise we'll have enough for everyone. We do know that it will be at least a few weeks before you can purchase.

????That's right. It's there in the first sentence. HP management has made some monumental blunders lately, but it knows better than to sell product at a loss just to "meet unfulfilled demand."

????There may be a lot of reasons -- although as an Apple (AAPL) iPad owner I can't think of any good ones -- to buy a $499 orphaned device when its price suddenly drops to $99.

????But the only reason I can think of for HP to start manufacturing new TouchPads for sale at that price is the one suggested Tuesday by Taipai-based Digitimes.

????It seems no one was more surprised by HP's announcement that it was pulling the plug on the TouchPad than its upstream suppliers, who according to DigiTimes' sources are suddenly suffering from component overload:

????The sources pointed out that the inventory level is capable of producing about 100,000 7-inch TouchPads and was originally set to start production at the end of the third quarter, but HP's sudden change of strategy has completely messed up upstream player's schedules.

????Solution: Repair relations with your Asian suppliers by pushing those components through the factories. And then give it a positive spin by telling your customers that you are doing it just for them.

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