今夏美國車市紅黑榜
????黑榜之豐田凱美瑞 ????2011年7月銷量:27,016臺 ????與2010年7月相比:下跌23% ????凱美瑞(Camry)的銷量在7月出現大跳水,不過千萬不要上當:經過重新設計的新款凱美瑞將于今年秋天上市,豐田(Toyota)誓要保持凱美瑞在美國市場上的最暢銷車型的地位。要知道2012款凱美瑞在方方面面都超過了老款,而價格卻與老款持平,甚至更低。不過豐田仍然面臨一個重大的挑戰——如何降低凱美瑞車主的平均年齡。要知道凱美瑞車主的平均年齡都在60上下,到了這個歲數,讓他們在有生之年再次掏錢購車的希望可不大了。 ???? |
????Loser: Toyota Camry ????July 2011 sales: 27,016 ????Change from July 2010: -23% ????Camry took a dive in July, but don't be fooled: A redesigned model is on the way this fall, and Toyota is determined to retain Camry's status as the best-selling car in America. Knowing Toyota, the 2012 version will be better in every way than the outgoing model and cost the same or less. One big challenge: lowering the average age of Camry drivers. When they are 60 years old, it doesn't leave much time for repeat purchases. |