今夏美國車市紅黑榜
Alex Taylor III
2011-08-16
汽車經銷商清倉待新款,美韓制造力壓日系車。
????紅榜之現代索納塔 ????2011年7月銷量:20,884臺 ????與2010年7月相比:增長17% ????要說7月份有什么東西拖了索納塔的后腿,那就是它的產量趕不上銷量。現代(Hyundai)自己有一套成功的法門:消費者先被現代的創新營銷所吸引,然后又癡迷于它時髦的造型,最后廠商臨門一腳,拋出誘人的建議零售價,消費者們便再也招架不住了。現代現在正如日中天,不過它也應該保持警惕——不久之前,本田也曾風光無限,但很快黯淡了下去。 |
????Winner: Hyundai Sonata ????July 2011 sales: 20,884 ????Change from July 2010: 17% ????Lack of production capacity was the only thing holding back the Sonata in July. It has a winning formula: Customers lured by the innovative marketing are captivated by the up-to-the-minute styling and then sold on the appealing MSRP. Hyundai is having its moment in the sun, but it should be wary -- not so long ago, Honda's star was shining just as brightly. |