甲骨文欲借FatWire進軍零售領域
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????甲骨文（Oracle）收購FatWire的意圖在于直接面對終端客戶。換句話說，甲骨文希望進入零售領域。 ????FatWire是一家“客戶體驗管理公司”，業務是幫助其它公司更好地構建在線服務，產品包括內容管理、社區論壇、移動平臺和“喜好”服務（the like）?？萍季W站讀寫網（ReadWriteWeb）撰文稱，甲骨文此舉“意在強化其在面向客戶的網絡體驗領域的投資，因為公司網站正在不斷取代電話，成為公司間相互聯系的最重要手段?！弊x寫網同時還推測甲骨文收購FatWire是為了回應奧多比（Adobe）此前的類似收購，后者在去年收購了企業內容管理解決方案供應商Day Software。 ????甲骨文的上一個收購對象是電子商務公司ATG。 ????甲骨文稱，收購FatWire將幫助公司“通過網絡、移動和社交渠道改進其在線參與功能，從而增加客戶的黏性和忠誠度。”（但讀寫網表示FatWire在社交媒體領域并不擅長。） ????甲骨文將FatWire整合進了自家的“甲骨文客戶關系管理”產品套裝中。目前還不清楚甲骨文收購的真正意圖是在FatWire的技術，還是FatWire的團隊——這是收購新創企業的趨勢，Facebook就是最好的例子，為了獲得天才的工程師，它收購了多家小公司。FatWire此前就曾見諸報端，去年，曾傳聞EMC有興趣收購該公司，不過交易最后并未發生。相反，兩家公司簽署了一份協議以在多個項目領域展開合作，現在還不清楚甲骨文的收購會對該協議造成何種影響。此次收購的具體條款尚未公開。 ????譯者：項航 |
????Oracle's (ORCL) acquisition of FatWire is all about the company putting itself in front of end customers. That is, it's more or less a retail play. ????FatWire is a "customer experience management company," which means that it helps businesses make their online services work better. Its products include content management, community forums, mobile platforms and the like. ReadWriteWeb says Oracle is "deepening its investments in the world of customer-facing Web experiences as company Web sites move towards replacing the telephone as the most important means of contact with a company." That site also speculates that Oracle is buying FatWire in response to similar moves by Adobe (ADBE), which acquired Day Software last year. ????Oracle's last acquisition was of e-commerce company ATG. ????Oracle says that with FatWire it will help companies "drive customer retention and loyalty through improved online engagement – across Web, mobile and social channels." (Though ReadWriteWeb notes that FatWire is weak on social media.) ????Look for Oracle to integrate FatWire into its Oracle Customer Relationship Management suite of products. It's not clear whether Oracle really wanted FatWire's tech, or if they're more interested in "acqhiring" the FatWire team -- a trend among startups, most prominently Facebook, who have been purchasing smaller firms in order to retain their engineering talent. FatWire has been in the news before, as last year EMC (EMC) was rumored to be interested in picking the company up, a deal that never happened. Instead, they signed an agreement to partner up on some projects, and it's unclear how Oracle's acquisition of FatWire might affect that. Terms of the acquisition were not disclosed. |
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