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美國互聯網繁榮前途未卜

美國互聯網繁榮前途未卜

Kevin Kelleher 2011-06-23
硅谷的支持者們信誓旦旦地說不存在科技泡沫,但這可能只是因為當局者迷。

????今年,科技泡沫問題受到熱議,然而令人驚訝的是人們對此沒有形成共識。一方面,熱門網絡公司的估值高得離譜;另一方面,科技巨頭的估值卻出奇的低。一方面,2011年定價過高的IPO數量遠低于1999年;但另一方面,投機主要是在私人市場上進行。一方面,LinkedIn 和人人等新上市的公司股價已經開始走低,然而另一方面,無論如何衡量,其股價仍然很高。

????盡管近來進行IPO的公司數量低于歷史高值,但保險地說,一個小規模的科技泡沫正在形成,目前它尚在可控范圍內,但并不安定。問題在于這個泡沫會膨脹到多大。它會發展成1999年那樣的網絡公司狂潮嗎?是否會出現這樣的情況:需求基本全都集中在Groupon,、Zynga和Twitter等大名鼎鼎的公司身上?Facebook即將進行的首次公開募股是烈火烹油,還是將標志著一場小規模的災難即將到達高潮?

????在這場爭論中,經常被忽視的一點是,這些問題的答案以及這個新的科技泡沫的結局取決于科技行業之外的因素。即便在“大蕭條”時期,很多網絡創業企業仍得以茁壯成長;而今天,關于云計算、移動網絡以及社交網站等主題的報道如此狹隘,常常讓人感覺是在“自說自話”。這是另一種形式的科技泡沫,一個甚少被人談及的科技泡沫:這些評論和討論似乎都認為網絡行業之外的世界無足輕重,似乎網絡初創企業是在自己的小世界里運營。

????放在幾年前,這種觀點可能是正確的。因為在當時,融資一家互聯網新創企業只需從風投手中拿到幾百萬美元,養活一小群天才工程師即可。不過現在不管用了,很多公司的規模大了很多,它們越來越傾向于在公開市場中籌措上億美元的資金。此外,這種觀點忽略了這兩次互聯網泡沫的最大區別——現在的世界經濟形勢比1999年時要嚴峻得多。

????上世紀90年代晚期,能夠震動市場的危機類似于長期資本管理(Long-Term Capital Management)危機,后者是一家對沖基金,最后讓美國聯邦儲備系統(Federal Reserve,簡稱美聯儲)耗資36億美元救援。那時,人們最擔心的是千年蟲問題,這種“虛幻”的危機促使美聯儲拼命印鈔以便讓各個公司能夠升級自己的軟件。當然,事實并非如此,人們把這些輕易獲得的資金都無拘無束地投入到高新科技股市中。

????今天,我們回想起90年代的經濟危機時仍然心情苦悶,但它更像是高中時期的苦澀記憶,與考砸之后的成績單和被人拒絕的舞會邀請有關。而現在我們所經歷的成年期的苦難要痛苦得多。美聯儲又一次開動印鈔機,進行了兩輪量化寬松政策——實質上是將大量資金注入病態的美國經濟。不過這一次不是去幫助企業修補差勁的軟件,而是利用信貸方式去修補因房地產泡沫崩盤而幾乎凍結的美國經濟。然而有一件事沒有改變:這些廉價的資金再次偏離方向,進入了不該進入的領域,而炙手可熱的高新技術新創企業就是其中之一。這些資金一直在抬高這些公司的估值。

????現在,美聯儲必須決定是否繼續進行量化寬松政策,向市場注入更多資金。答案最早于本周就可揭曉。上一輪即第二輪量化寬松政策對美國就業率的提升效果可謂差強人意,不過在過去一年,它使得投資美國股市又變得有利可圖起來。現在大家仍在爭論是否應該繼續進行第三輪量化寬松政策。許多人都表示進行。不過一旦拋棄這一政策,之前流入互聯網新創企業的充裕流動性就可能會迅速枯竭。換句話說,注入這次科技泡沫的空氣就會大量減少。

????對于在股票交易平臺Sharespost購買了Facebook股票,期望在IPO時大賺一票的人而言,第三輪量化寬松政策也許是好消息。但對其他人卻并非如此。首先,隨之到來的過剩流動性將會抬高商品價格。這意味著個人消費者們在汽油和食品上的支出將會增加,而反過來,他們花在iPhone 5及其應用程序等方面的個人可支配收入就會減少。更重要是,實行第三輪量化寬松政策意味著全球經濟一定發生了非常嚴重的事情,比如說希臘債務出現違約,以至于美聯儲認為除了向市場注入更多資金外別無選擇。

????目前看來希臘的違約機率越來越高,市場最近計算其發生機率為78%。來自SoMa區(South of Market區,位于舊金山,有大量科技企業聚集——譯注)的首席財務官可能要問,這對中國茶葉的價格有何影響?或者更直接點:希臘國債價格和互聯網新創企業的IPO有什么關系?

????我的答案如下:它們之間的關系肯定比上世紀90年代要大得多。時至今日,許多管理層仍對2008年的金融風暴心有余悸,籠罩在他們心頭的不僅僅是希臘債務危機,而是這種危機可能會蔓延到其它債務纏身的歐洲國家;如果美國國會把事情搞砸了,情況糟糕到一定的程度,這種危機甚至還會蔓延到美國。在如此動蕩的時期,資金流可能會迅速枯竭。在這個風險大于機遇的經濟環境里,真的有人會對Facebook這種估值高達其收入50倍的公司感興趣嗎?

????在SoMa,很多辦公室是由倉庫改裝而成,里面的人沒有幾個在討論這類問題。相反,他們談論的是金融泡沫:Groupon的IPO將有怎樣的表現,Facebook何時將進行IPO,而Zynga又將籌措多少錢。似乎沒有人太擔心全球經濟的潛在危機可能撲滅所有的IPO需求——無論是高新技術還是其它。他們都沉浸在一個“色彩斑斕”、“與世隔絕”的泡沫里,而互聯網行業就是在這個泡沫里發展壯大。最終,事實可能證明這個泡沫才是最危險的。

????譯者:項航

????For all the talk this year about a tech bubble, there is surprisingly little agreement. On the one hand, valuations of hot web companies are irrationally high; on the other big tech valuations are inexplicably low. On the one hand, the number of overpriced IPOs in 2011 is nowhere near that of 1999; but on the other, most of the speculation is happening on private markets. On the one hand, stocks of recent debuts like LinkedIn (LNKD) and RenRen (RENN) are down from their initial highs; but on the other they are still expensive by any sensible measure.

????Even with recent IPOs down from the high points of their oh-so-brief histories, It's safe to say there is a small-scale tech bubble in the making -- relatively contained, but unsettling nonetheless. The better question is how big it could get. Will it metastasize like the dot-com frenzy of 1999? Will there be little demand beyond marquee names like Groupon, Zynga or Twitter? Will an imminent Facebook IPO pour fuel onto the bonfire, or simply mark the culmination of what will prove a modest brushfire?

????What's often overlooked in this debate is that the answers to these questions -- and therefore the fate of the new tech bubble -- lies outside the tech industry. Many web startups thrived even through the dark days of the Great Recession, and today the coverage of topics like cloud computing, the mobile web and social networks is so insular it often feels self-absorbed. This is the other tech bubble, one that few people are talking about: All this commentary and discussion is happening as if the world outside the web industry didn't matter so much, as if web startups operated inside their safe little bubble of reality.

????That attitude might have worked better a few years ago, when financing a web startup meant raising a few million from VCs to support a small crew of highly talented engineers. It's not so true now that many companies are much bigger, increasingly turning to public markets to tap hundreds of millions of dollars. And it overlooks the biggest difference between the dot-com bubble and today's web bubble: In 2011, the financial world is a hell of a lot scarier than it was in 1999.

????In the late 90s, a market-rattling crisis meant something like Long-Term Capital Management, a hedge fund that cost the Federal Reserve $3.6 billion to bail out. This was an era when people seriously fretted about the Millennium Bug, a phantom crisis that prompted the Fed to make money cheaply available so companies could upgrade their corporate software. Instead, of course, people took all that free money and invested it all too freely in tech stocks.

????Today, we look back on those 90s-era crises almost wistfully -- in retrospect, they feel like painful high-school memories: a bad report card or a rejected prom invitation. The tribulations of our adult lives feel much graver now. The Fed has again been busy printing money through two rounds of quantitative easing -- in essence, injecting money into a morbid U.S. economy -- only this time it's not to help companies fix clunky software but to try and get lenders to fix an economy that nearly froze up after the housing bubble popped. But one thing hasn't changed: All that cheap money is sloshing its way into unintended investments -- including red-hot tech startups. And that money has been driving up their valuations.

????Now the Fed has to decide whether it's going to extend quantitative easing and inject even more cash into markets. The answer could come as early as this week. The last round, called QE2, had at best mixed results in creating new jobs in the U.S., but during the past year it made it fun and profitable to invest in U.S. stocks. There is another debate happening over whether QE2 should be followed by QE3. Many voices are arguing it shouldn't. But without QE3, a good deal of liquidity that has been flowing into web startups could dry up very quickly. In other words, much less air for the tech bubble.

????QE3 might come as welcome news to someone who bought into Facebook on Sharespost and wants a lucrative profit from its IPO. But it's bad news elsewhere. For one, all that excess liquidity is helping to drive up commodity prices. Which means consumers are spending more money on gas and food. Which in turn means less disposable income for an iPhone 5 and so many apps that make it useful. More immediately, QE3 would mean something so awful has happened in the global economy -- say, Greece defaulting on its debts -- that the Fed felt it had no choice but to inject more cash into the markets.

????It's looking more and more like Greece is going to default -- the markets have recently been calculating that there's a 78% chance of this happening. A CFO in SoMa might ask, what does this have to do with the price of tea in China? Or more to the point: What does the price of Greek bonds have to do with the IPO of a web startup?

????Here's my short answer: A lot more than it did in the 1990s. Today, money managers are still skittish from the crash of 2008. It's not just Greece weighing on their minds, but that the contagion could spread to other European nations with heavy debt -- even to the U.S., if Congress bungles things badly enough. In such a volatile world, capital flows can dry up as fast as the morning dew. And in an economy where risk looms larger than opportunity, will anyone really be interested in a company, like Facebook, valued at 50 times its revenue?

????Few people in SoMa's converted warehouses seem to be talking about any of this. They are talking instead about financial bubbles: How the Groupon IPO will fare, when Facebook will file, how much Zynga will try to raise. Nobody seems terribly concerned about potential crises in global markets that could wipe away demand for any IPO -- tech or otherwise. They are toiling inside the sunny, insular bubble that the web industry has grown up inside. And in the end, that may prove to be the more dangerous bubble of all.

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