拉塞爾?西蒙斯：致富很簡單
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????拉塞爾?西蒙斯是美國商業(yè)大亨、活動家、暢銷書作家。他有一個信息要傳達(dá)給小企業(yè)家們。他自己也是位小企業(yè)家，而且致富要比一般人想象的容易得多。 ????這對大多數(shù)人來說可能難以置信。西蒙斯是街頭教父唱片公司（Def Jam Recordings）和Phat Farm服裝公司的創(chuàng)始人。早在多年以前，他就成功地將這兩家公司分別以超過1億美元的價(jià)格賣了出去。他現(xiàn)在經(jīng)營著一家名叫Rush Communications的控股公司，這家公司為拉塞爾打理他旗下的金融、媒體和時尚業(yè)務(wù)。 ????據(jù)報(bào)道，這位大亨的凈資產(chǎn)高達(dá)3.4億美元。 ????盡管如此，西蒙斯仍然認(rèn)為他當(dāng)前的生意都是小生意。他旗下的UniRush金融公司主要經(jīng)營金融產(chǎn)品，例如借記卡等，該公司主要瞄準(zhǔn)了中低收入市場。他的另一家公司西蒙斯拉森媒體集團(tuán)（Simmons Lathan Media Group）則是一家主要從事嘻哈音樂和城市內(nèi)容的媒體公司。他的西蒙斯美國設(shè)計(jì)集團(tuán)（Simmons American Design Group）主要為梅西百貨（Macy's）、沃爾瑪（Wal-Mart）和零售貿(mào)易公司利豐集團(tuán)（Li & Fung）等提供時裝。 ????不過西蒙斯表示，這些公司離街頭教父唱片公司和Phat Farm的規(guī)模還差得很遠(yuǎn)。“我現(xiàn)在仍在努力讓它們成長。” 成功的企業(yè) ????他堅(jiān)信這些公司一定會繁榮發(fā)展。在他的新書《巨富：擁有一切的指南》（“Super Rich: A Guide to Having It All”）中，西蒙斯表示，積極的態(tài)度以及對財(cái)富（無論是精神財(cái)富還是物質(zhì)財(cái)富）的激情與坦率，是企業(yè)家成功的必備素質(zhì)之一。 ????請小企業(yè)家們注意，《巨富》并不是傳統(tǒng)意義上的那種教你如何做事的小企業(yè)指南，而是一本教你如何在經(jīng)濟(jì)衰退時期做出商業(yè)計(jì)劃、籌集資本、重組業(yè)務(wù)模式的書。西蒙斯說，這是一本“心靈啟蒙”的指南，而“心靈啟蒙”是通向成功的最可靠的途徑。 ????有些讀者批評這本書花大量筆墨進(jìn)行形而上學(xué)的探討，但在商業(yè)建議方面著墨不多。 ????西蒙斯駁斥了這種批評，并且補(bǔ)充道，在新書簽售會上，總是有不少企業(yè)家為書中的建議而向他道謝。 ????還有些人并不認(rèn)為《巨富》是本好書。對于這些人，西蒙斯只是聳聳肩道：“隨便吧。寶貝兒，做你自己。” ????西蒙斯向所有企業(yè)家們（不管你年齡是老是少，企業(yè)是大是小）提供了以下建議。 ?????做你相信的業(yè)務(wù)。“我是一個被激情驅(qū)動，而不是被數(shù)字驅(qū)動的企業(yè)家。我總是能接觸到能賺錢的商業(yè)創(chuàng)意，但如果我不相信那項(xiàng)業(yè)務(wù)，我也不會去做。”西蒙斯說。 ?????對你自己所做的事情有熱情。 ?????積極努力，不放棄。 ?????免費(fèi)贈送產(chǎn)品和服務(wù)。“欲先取之，必先與之。你需要的越少，你吸引到的就越多。”西蒙斯說。 ?????尋找能激起人們的興趣的商機(jī)。 ?????不要擔(dān)心結(jié)果。關(guān)心結(jié)果只會讓企業(yè)家從業(yè)務(wù)的建設(shè)上分心。 ?????“讓思維平靜下來，”西蒙斯說，心靜如水的企業(yè)家能做成任何事。 ????譯者：樸成奎 |
????Russell Simmons, business mogul, activist and best-selling author, has a message for small business owners. He's a small business owner, too, and getting rich is a lot easier than people think. ????That might be hard for most to believe. Simmons, the founder of Def Jam Recordings and the Phat Farm clothing empire, successfully sold those companies for more than a hundred million dollars apiece years ago. He now heads up Rush Communications, a holding company for his financial, media and fashion businesses. ????The mega entrepreneur's net worth is reportedly $340 million. ????Despite this, Simmons still views his current businesses as small. UniRush Financial, Inc. offers financial products, such as prepaid debit cards, aimed at the low-income and middle-income market. His Simmons Lathan Media Group is a media firm focusing on hip-hop and urban content. Simmons American Design Group is a company focusing on fashion for Macy's, Wal-Mart and retail trading group Li & Fung. ????They are nowhere near the size of Def Jam or Phat Farm, said Simmons. "I am still trying to grow them." Businesses that Succeed ????And he has no doubt that these companies will thrive. In his latest book "Super Rich: A Guide to Having It All," Simmons says that a positive attitude, passion and openness to wealth -- both spiritual and material -- are some of the qualities needed for entrepreneurial success. ????Small business owners be warned: This is not your conventional how-to small business manual. ????"Super Rich" is not a book about business plans, raising capital or restructuring business models during recessionary times, Simmons said. It's a guide to "spiritual enlightenment," which is the surest path to wealth, he said. ????Some reviewers have knocked the book for being light on business advice and long on metaphysical talk. ????Simmons dismissed the criticism, adding that entrepreneurs are always approaching him at book signings to thank him for the advice in the book. ????And for people who don't think "Super Rich" is good? "Whatever," Simmons said, shrugging his shoulders. "Do you, baby." ????Simmons offered the following advice for all entrepreneurs: young, old, big and small. ????? Do a business you believe in: "I'm an entrepreneur who is moved by passion, but not numbers. I am constantly being approached with business ideas that will make money, but if I don't believe in the business, I won't do it," said Simmons. ????? Be passionate about what you do. ????? "Stay on your hustle," said Simmons. "Don't quit." ????? Give away your business products and services for free. "If you are a good giver, you will be great getter," Simmons said. "The less you need, the more you attract." ????? Find businesses that lift people up. ????? Don't worry about the results. Focusing on results distracts the entrepreneur, from building his or her business, said Simmons. ????? "Quiet the mind," said Simmons. The entrepreneur who has a still mind is the entrepreneur who can do anything, he said. |
