???切麗?布萊爾并未與穆阿邁爾?卡扎菲上校的兒子出席同一個狩獵聚會。IMG未就代理英國F1賽車手劉易斯?漢密爾頓展開任何磋商。而且與外界普遍共識相反，邁克爾?凱恩從未說過“沒多少人知道這點”。

????誰會在乎這些呢？當(dāng)然，謠言的主角在乎。現(xiàn)在一位名叫鄧永鏘爵士的企業(yè)家已給他們搭建了一個平臺，希望能以正視聽。當(dāng)然，這不是免費的。

????生于香港、今年56歲的鄧永鏘爵士創(chuàng)辦的新網(wǎng)站iCorrect使得社會名流、企業(yè)以及任何處于媒體關(guān)注焦點的人士有機會對關(guān)于他們的不實傳言進行澄清和反駁。網(wǎng)站內(nèi)容可免費閱讀，但網(wǎng)站所謂的個人“澄清者”需支付年費1,000美元，才能發(fā)布無限量的“更正”信息。企業(yè)的年費更高，達5,000美元。

????切麗?布萊爾、IMG以及邁克爾?凱恩只是鄧永鏘說服成為其網(wǎng)站創(chuàng)始會員的部分知名人士和企業(yè)。同時身為英國《金融時報》(Financial Times)專欄作家的鄧永鏘表示，他曾向50位社會名流、政客、學(xué)者以及企業(yè)發(fā)出邀請，有30多位積極響應(yīng)。近一年來他們在iCorrect上免費發(fā)布更正信息，為上個月網(wǎng)站的推出做好了準(zhǔn)備。

????事實上，鄧永鏘迄今未收到任何澄清者的付款，他的商業(yè)模式確切來講仍有待驗證。“我提出收費1,000美元，是因為如果請一個訴狀律師起草一份律師函，也要這么多錢！”他笑著說，“因此，我認(rèn)為，如果我們一年向你收取這么多費用，已經(jīng)很低了，你會感到物有所值。”

????因創(chuàng)辦“上海灘”服飾連鎖店[2006年已售予瑞士歷峰集團(Richemont Group)]而聞名的鄧永鏘發(fā)現(xiàn)了解高層人士有好處。公眾人物往往必須應(yīng)對斷章取義、誤解歪曲等尷尬，而要讓最初發(fā)布此類消息的媒體及時更正也很難。

????不過，令人奇怪的是iCorrect網(wǎng)站上30多位澄清者中有幾位更正的是維基百科（Wikipedia）上一些錯誤的個人信息，雖然他們可以在維基百科上免費更正。其他人澄清了Twitter、Facebook上一些假冒賬戶發(fā)布的錯誤信息。

????這對于鄧永鏘是一個全新的領(lǐng)域。“我不上Twitter、Facebook及其他社交網(wǎng)站，但老實說，我很驚異于當(dāng)下我們創(chuàng)造的網(wǎng)絡(luò)空間，將來人們將從這里尋找歷史，”鄧永鏘在近日的一次電話采訪中解釋道，“不同尋常的是網(wǎng)絡(luò)空間中的大部分信息都是道聽途說。”

????例如，湯米?希爾費格在iCorrect上表示，有關(guān)他不希望黑人穿他所設(shè)計服裝的傳言是“不實的”。但這真的是希爾費格在澄清嗎？抑或另有其人，將來需要另一個澄清？“如果我們是稱職的，我們必須要確認(rèn)澄清者的真實身份，確保每個希望加入者都不是冒牌者，”鄧永鏘表示，“因此，可以通過引薦或推薦，如果你不認(rèn)識我們，我們也不認(rèn)識你，你可以請你的律師或經(jīng)紀(jì)公司驗明正身，我們也會核實。”

????但除了驗明正身，iCorrect區(qū)區(qū)10人的團隊中無人會去檢查網(wǎng)站所發(fā)布“更正”信息的真實性。

????不管怎樣，因慈善事業(yè)于2008年獲得爵士封號的鄧永鏘對這項業(yè)務(wù)寄予厚望。上周他在美國進行推廣，希望能吸引美國名流、商界人士以及其他希望消除傳言的人。

????鄧永鏘特別希望能吸引像荷蘭國際集團（ING）、英國切爾西足球俱樂部(English Chelsea Football Club)這樣的機構(gòu)和企業(yè)澄清者；ING和切爾西足球俱樂部都已在iCorrect網(wǎng)站發(fā)布更正信息。他甚至希望能說服像英國石油(BP)這樣的大公司認(rèn)識到iCorrect可能給自身帶來的益處。

????鄧永鏘本人也使用這項網(wǎng)站服務(wù)，他發(fā)布的一條更正信息是網(wǎng)站最早的一批更正信息之一。英國《星期日郵報》(The Mail on Sunday)稱，“鄧永鏘十分討人厭。”鄧永鏘的更正信息：“此言太過夸張了”。知道了。

????FORTUNE -- Cherie Blair did not attend a shooting party with Col. Muammar el-Gaddafi's son. IMG has not had any discussions about representing British Formula One racing driver Lewis Hamilton. And contrary to popular belief, Michael Caine has never said, "Not many people know that."

????Wondering who cares? Well, the subjects of the rumors do. And now an entrepreneur by the name of Sir David Tang has given them a platform to set the record straight. For a fee, of course.

????Sir David, as he prefers to be called, is the Hong Kong-born, 56-year-old founder of a new website called iCorrect, which gives celebrities, corporations and anyone else under the media spotlight an opportunity to challenge and respond to rumors about them. While it is free to read, individual "correctors," as the site calls them, can write unlimited "corrections" by paying an annual $1,000 fee. Businesses have a steeper charge of $5,000 per year.

????Cherie Blair, IMG and Michael Caine are just a few of the well-known names Tang, who is also a Financial Times columnist, convinced to join the site as founding members. He says that more than 30 of the 50 celebrities, socialites, politicians, intellectuals and corporations he asked to join were amenable to it. They've been posting corrections free of charge for nearly a year, in preparation for the site's launch last month.

????In fact, Tang hasn't yet received payment from a single corrector, and his business model isn't exactly proven. "I came up with $1,000 dollars because that's how much it would cost you if you asked a solicitor to write a letter!" he says, laughing. "So I think if we charge you that for a year, it's a nominal sum and you'll get good value for money."

????Tang, who is most known for founding the Shanghai Tang clothing chain, which he sold to the Richemont Group in 2006, has found that it pays to know people in high places. People in the public eye often have to deal with being misquoted and misrepresented, and it can be difficult to get a timely correction made by the original news source.

????Curiously, several of the more than 30 correctors featured on the site spoke out against mistakes about them on Wikipedia, which they could edit for free. Others set the record straight on fake Twitter and Facebook accounts.

????This is all new territory for Tang. "I'm not on Twitter or Facebook or any of those social sites, but intellectually speaking, I am amazed that we have come to create a cyberspace in our modern age that will be where people look for history," Tang explained in a recent telephone interview. "The extraordinary thing is that the majority of information in that cyberspace is hearsay."

????For instance, Tommy Hilfiger says on iCorrect that the rumors that he does not want black people to wear his clothes are "untrue." But is it really Hilfiger making the correction or does one viral conspiracy beget another? "If we are worth our salt, we've got to make sure that people who are correcting are who they say they are, so I've got to be convinced that every person who wants to join, is who they say they are," Tang says. "So, either by way of introduction or referral, if you don't know us and we don't know you, you can ask your lawyer or your agent to verify and we will verify it."

????But that's as far as verification goes. No one on iCorrect's small team of 10 will be checking to see that the "corrections" posted on the site are actually accurate.

????Nonetheless, Tang, who was knighted in 2008 for his charity work, has high hopes for this business. He's bringing his pitch to the U.S. this week to lure American celebrities, businesspeople and anyone else who wants to quash any rumors.

????Tang is particularly keen to get more institutional and corporate correctors like ING and the English Chelsea Football Club, who have both posted corrections to the site. He wants to convince companies even as large as BP (BP) to see how they could benefit from iCorrect.

????And Tang has used the service himself, in one of the site's first entries. According to The Mail on Sunday, "David Tang is a creep." Tang's correction: "This is greatly exaggerated." Duly noted.